Acquia Convert    Tecnologías / Acquia #  Acquia Convert: personalization and CRO on Drupal 

A/B testing, behavioral segmentation, and real-time personalization integrated into your Drupal platform, for decisions based on data, not assumptions.

 

 [ Start conversion strategy ](#strategy) [ Let’s talk ](/en/contact) 

 

 



 

 

 

 ##  Continuous experimentation architecture 

 

Personalization fails when it's treated as a one-shot project: the portal becomes a collection of rules nobody updates. Personalization works when it's treated as a continuous practice with a hypothesis backlog, a statistical validation window, and closure of learnings. With Acquia Convert your portal operates as a real-time data lab, validating hypotheses through A/B testing and advanced segmentation to eliminate guesswork from your digital roadmap. Content decisions become backed by measurable evidence.

 

 

 ![Persona en escritorio escribiendo en cuaderno, con computadora y bolígrafos alrededor](/sites/default/files/styles/large/public/hombre-anotando-en-su-cuaderno-esinergia2026jpg.jpg.webp?itok=KCc5P9jt) 

 ![Persona en escritorio escribiendo en cuaderno, con computadora y bolígrafos alrededor](/sites/default/files/styles/large/public/hombre-anotando-en-su-cuaderno-esinergia2026jpg.jpg.webp?itok=KCc5P9jt) 

 ![Persona en escritorio escribiendo en cuaderno, con computadora y bolígrafos alrededor](/sites/default/files/styles/large/public/hombre-anotando-en-su-cuaderno-esinergia2026jpg.jpg.webp?itok=KCc5P9jt) 

 ![Persona en escritorio escribiendo en cuaderno, con computadora y bolígrafos alrededor](/sites/default/files/styles/large/public/hombre-anotando-en-su-cuaderno-esinergia2026jpg.jpg.webp?itok=KCc5P9jt) 

 

 

 



 

 

 

 ##  Credentials in the Acquia ecosystem 

 

Verifiable recognitions from the global Acquia program and the Drupal community backing every Convert implementation.

 

 

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 ![Insignia oficial de Drupal Certified Partner Gold otorgada a esinergia](/sites/default/files/medios-de-marketing-y-marca/insignia-oficial-de-drupal-certified-partner-gold.svg)

 



 

 

 



 

 

 

 ##  Personalization and impact capabilities 

From assumption-based decisions to optimization driven by real user behavior and evidence.

 

 

 



 

###  A/B and multivariate testing 

Experiments on content, user flows, and CTAs to validate the highest-converting variant before deploying to the full audience.

 

 

 





 

###  Behavioral segmentation 

Dynamic audiences based on source, device, browsing history, and client business data.

 

 

 





 

###  Real-time personalization 

Experiences adapted to the visitor's context and profile to increase message relevance on every visit.

 

 

 





 

###  Native DXP integration 

Personalization rules applied directly within the Drupal core without generating performance latency.

 

 

 





 

###  ROI optimization (CRO) 

Focus on critical KPIs: lead generation, direct sales, and engagement depth by audience segment.

 

 

 





 

###  Structured data for AI 

User behavior structured and ready to feed recommendation engines and applied AI agents, with a winning-patterns library to scale results across the multisite ecosystem.

 

 

 



 

 

 



 

 

 

 ##  CRO engineering services 

 

 From technical deployment to monthly operation of high-impact optimization campaigns.

 

 

 

 

 

 

 

###  Strategy and test backlog 

Definition of hypotheses and experimentation roadmap aligned with the organization's growth objectives.

 

 

 



 



 

###  Acquia Convert implementation 

Technical configuration, conversion event definition (tracking), and integration with the client's data ecosystem.

 

 

 



 



 

###  Ongoing campaign operation 

Recurring support for design, execution, and results analysis for every active experiment.

 

 

 



 

 

 



 

 

 

 ##  Frequently asked questions about Acquia Convert 

What marketing and technology leaders ask us when evaluating personalization and CRO on Drupal.

 

 

 

##   How is Acquia Convert different from traditional analytics?    

 

Analytics tells you what happened; Acquia Convert lets you change content to influence what will happen, validating changes in real time with statistical evidence before deploying to the full audience.

 



##   Do I need high traffic volume for it to work?    

 

While traffic accelerates statistical significance, we prioritize experiments on critical sections where even moderate volumes generate a clear and measurable ROI.

 



##   How does personalization affect site performance?    

 

As a native Acquia integration, personalization executes with minimal latency, protecting Core Web Vitals and the end-user experience.

 



##   Who should lead the use of Acquia Convert in the organization?    

 

It is a shared tool: marketing leads the hypotheses and content, while IT and esinergia ensure technical integrity and the quality of behavioral data.

 



 

 

 





 

 

 

 ####  Are your content decisions backed by data? 

We start with a session where we define the most relevant experimentation roadmap for your platform, with hypotheses prioritized by potential conversion impact.

 

 

 [ Let’s talk ](/en/contact) 

 

 ![Isotipo de esinergia en marca de agua](/sites/default/files/medios-del-sistema/esinergia-isotipo-marca-de-aguapng.png)